A common misconception is that branding refers to just a logo. Branding is much more than the logo and a business name. Branding refers to all parts of the design that provide your business with a unique identity. A professional appearance builds credibility and trust. People are more likely to connect with a company, that appears polished and legitimate. Emotional reactions are triggers in our brains, and those reactions are real influencers.

A logo or business name should be memorable, and the colour schemes relative to the industry or company ethos. As the most profitable advertising source, word of mouth referrals are only possible in situations where your company branding is memorable and recognisable.

A brand identity is a template for everything you would include in an advertisement for your business - whether that ad is in print, online or video. A brand with a face and industry credibility is well prepared to promote itself and make impressions on potential buyers. It is vital to maintain consistency in the advertising by using your branding. It makes your advertisements instantly recognisable.

Revitalise a tired brand or start afresh with your branding with us, and let us help you create your mark in the industry.

  • Wide range of Typography available
  • Industry specific colour schemes
  • Personalised approach to branding

A slogan is a short, memorable phrase that represent who/what your business is. These short, catchy phrases increase brand recognition and help others understand how you are different.

Unlike JPEGs, GIFs, and BMP images, vector graphics are not made up of a grid of pixels. Instead, vector graphics are comprised of paths, which are defined by a start and end point, along with other points, curves, and angles along the way. Because vector-based images are not made up of a specific number of dots, they can be scaled to a larger size and not lose any image quality

A wordmark, or logotype, is simply a type of logo made up only of text. Examples of logotypes include the Fedex logo and the Google logo.

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