Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy convert prospects into customers and turn first time buyers into recurring customers.
The first step is building up a mailing list by gaining permission and providing a way for people to unsubscribe from your mailing list. Once you have a mailing list, then you can start sending out emails to your subscribers. That will drive traffic to your website, and you can begin analysing which content in the email is generating traffic and sales.
We provide you with the software you need to create and manage a successful mailing list. We can also provide you with the ability to send out mass emails or do this for you.
- Mass emailing
- Managed mailing lists
- Newsletter design
Email marketing is one of the most effective ways for a business to reach customers directly. You’re sending something directly into each person’s inbox, where they definitely will see it. At the very least if they don’t open it, they will still see the subject line, and your company’s name each time you send an email. So you are always communicating directly with your audience.
The best way to grow an email subscriber list is to offer your audience an incentive in exchange for signing up to receive your emails. You can put this offer on your site, on your social media pages, on landing pages you create to get people excited – just get the word out, and your leads will automatically qualify themselves by opting in.
You should avoid buying lists as the subscribers didn't opt-in to hear from you. Therefore, when they get an email from you; they will be less likely to open or click on it. If they mark it as spam, then it will affect your future email delivery to email servers.