Google Analytics & Adwords
Google Analytics is a free service allowing businesses the ability to analyse their web traffic. All that is needed is an account and the understanding to correctly implement the tracking code, and the ability to analyse the results. Google Analytics has real-time reporting options and you can track activity as it occurs. It also provides insights into user flow, user behaviour, demographics, traffic channels and sources etc.
Google Adwords is an advertising platform making use of Google's search engine and partner sites. These partner sites host text or image adverts that appear on the page after a user searches for specific keywords. You can choose keywords related to your brand, products, service or industry and set the price you are happy to pay. Good Adwords provides Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Thousand Impressions (CPM).
We can help you achieve the best from your Google Adwords campaign or set up a new campaign for you. We do recommend small businesses to improve their website usability and SEO before investing in Google Adwords. It is imperative to keep the interest of the customers who visit your website, otherwise, you will end up paying for adverts where users immediately leave your website after viewing it.
- Get insights only Google can give
- Make your data work for you
- Show up when people search for what you offer
There are many different reports available for Google Analytics, however, the two key reports that we recommend businesses to review are the "Source/Medium" and "Channels" reports.
When someone visits your website, a session gets initiated. It lasts for 30 minutes, though it can be changed. A session can be defined as the number of interactions a user takes within a time frame on the website.
KPI or Key Performance Indicator are measurable performance indicators that help website managers to track and analyze the performances of the websites based on defined business objectives. The KPI's all businesses should be tracking are; Sessions, Users, Bounce Rate, Average Time, Conversion Rate, Pages/Sessions & Pageview.